Shoes.
They are the one reliable clothing item for me; I can put weight on anywhere else on my body and feel dejected about clothes shopping, but shoes are safe. Shoes and bags.
About a month ago I collaborated with Hotter Shoes to pull together a bloggers' evening in their Cardiff branch where we were able to browse the styles, and be confounded that actually the shoes aren't old granny slippers meant for those with a preference for 'sensible footwear'.
Because while they are incredibly well designed to offer maximum comfort for your feet, they are also quite stylish and funky.